The goal for Total Gym’s rebranding was to modernize its identity while maintaining the brand equity built over decades. The previous logo felt outdated and lacked the boldness needed to stand out in today’s competitive fitness industry. By stripping away unnecessary design elements and adopting a cleaner mark, more refined typeface, we created a logo that exudes professionalism, strength, and versatility. This redesign positions Total Gym as a leader in both commercial and home fitness markets, appealing to high-performance trainers, rehabilitation centers, and premium fitness facilities. The result is a more scalable, timeless brand identity that speaks to innovation, reliability, and forward-thinking fitness solutions.
Services
Rebrand + logo Redesigns / Branding Strategy /
Visual Identity /
Site Redesign & Development /
Content Creation /
Photo/Video & Art Direction /
Design Execution /
Digital Content /
Social Media
